Liam Fennell is a designer based in Atlanta building consumer products. His work hinges on restraint, reducing friction so interfaces feel more intuitive and obvious in hindsight.
Beyond product work, he’s interested in how design shapes behavior and experience across mediums, drawing influence from architecture, industrial design, and fashion.
Designing commerce experiences for millions of users. Contributed to major initiatives like BFCM 2025 and the Shop Web redesign. Currently leading design for Buyer Acquisition, improving how users discover products and how merchants reach new customers.
Worked closely with the founder to evolve Plasticity into a simpler, more powerful modeling experience. Introduced a flexible design system and refined core workflows to improve usability and product coherence.
Partnered with Trinita Studio to design the first version of ScyAI. Delivered core product flows and a foundational brand system.
Worked alongside a team of 10 designers to reimagine Bird from the ground up in a two-month sprint. Helped strip the product back to its fundamentals and rebuild a clearer, more scalable experience.
Collaborated with HCC to reinvent the product from first principles. Delivered a new design system, robust component library, and redesigned core feature flows to support long-term product evolution.
Led design for iOS and Shopify apps, creating a modular system for onboarding, recommendations, and product scoring.
Designed the first native app version of Azura, rebuilt the marketing site, and refined the component library to support future growth.
